Disney enters the direct-to-consumer market with Disney+ Streaming Platform

The Walt Disney Company’s highly anticipated Investor Day provided an extensive overview of Disney’s comprehensive direct-to-consumer strategy, and included presentations on Hulu, Hotstar, ESPN+ and the upcoming Disney+ service, which will launch in the U.S. market on November 12, 2019, at $6.99 a month. The service will offer fans of all ages a new way to experience the unparalleled content from the company’s iconic entertainment brands, including Disney, Pixar, Marvel, Star Wars and National Geographic, and will be available on connected TV and mobile devices.

During today’s event, which took place on the studio lot in Burbank, California, investors heard from Disney’s senior management team, including Bob Iger, chairman and chief executive officer; Kevin Mayer, chairman, Direct-to-Consumer and International; Christine McCarthy, senior executive vice president and chief financial officer; Lowell Singer, senior vice president, Investor Relations; and Jimmy Pitaro, president, ESPN and co-chair, Disney Media Networks. Presentations also came from Michael Paull, president, Disney Streaming Services; Randy Freer, chief executive officer, Hulu; Russell Wolff, executive vice president and general manager, ESPN+; Uday Shankar, president, The Walt Disney Company Asia Pacific and chairman, Star and Disney India; Ricky Strauss, president, Content and Marketing, Disney+; and Agnes Chu, senior vice president, Content, Disney+.

“Disney+ marks a bold step forward in an exciting new era for our company—one in which consumers will have a direct connection to the incredible array of creative content that is The Walt Disney Company’s hallmark. We are confident that the combination of our unrivaled storytelling, beloved brands, iconic franchises, and cutting-edge technology will make Disney+ a standout in the marketplace, and deliver significant value for consumers and shareholders alike,” Iger said.

Several creative executives from across the worlds of Disney—Jennifer Lee, chief creative officer of Walt Disney Animation Studios; Pete Docter, chief creative officer, Pixar Animation Studios; Kathleen Kennedy, president, Lucasfilm; Kevin Feige, president, Marvel Studios; Gary Marsh, president and chief creative officer, Disney Channels Worldwide; Sean Bailey, president, Walt Disney Studios Motion Picture Productions; Courteney Monroe, president, National Geographic Global Television Networks; and Jon Favreau, executive producer and writer, The Mandalorian—offered a glimpse into Disney+’s impressive and extensive content slate.

Disney+ will launch in November with a robust library of theatrical and television content, and in its first year will release more than 25 original series and 10 original films, documentaries and specials by some of the industry’s most prolific and creative storytellers.

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Andrea Brown

As the Founder and Editor in Chief of Next News, Andrea Brown is focused on telling stories that are often overlooked. When she's not breaking the latest news, find her listening to the latest music, watching the latest film, or enjoying time with family and friends.